Frank Price (born May 17, 1930) is a television writer and executive during the 1950s to 1970s, and a Hollywood studio chief in the 1980s. He held a number of executive positions including head of Universal TV in the 1970s; president, and later chairman and CEO, of Columbia Pictures; and president of Universal Pictures. In the 1960s, he is credited with helping to develop the "made-for-TV movie" and the 90-minute miniseries television formats, including The Virginian (1962–1970).