Russell Wendell Simmons (born October 4, 1957) is an American entrepreneur and record executive. He co-founded the hip-hop label Def Jam Recordings, and created the clothing fashion lines Phat Farm, Argyleculture, and Tantris. Simmons' net worth was estimated at $340 million in 2011. Simmons has been living in Bali for five years. According to Simmons, Ubud, Bali looks like "yoga and vegan Disneyland". Simmons has lived life as a vegetarian for nearly 20 years. Simmons promotes a plant-based diet and a yogic lifestyle.