The 2010 Football League Championship play-off Final was an association football match played at Wembley Stadium, London, on 22 May 2010 between Blackpool and Cardiff City. The match was to determine the third and final team to win promotion from the Championship, the second tier of English football, to the Premier League for the 2010–11 season. The culmination of the 2010 Football League Championship play-offs, the match saw Blackpool beat Cardiff City to earn promotion alongside the Championship winners Newcastle United and runners-up West Bromwich Albion. The match, and subsequent promotion, was estimated to be worth around £90 million to the winning team.