Šumadija (Serbian Cyrillic: Шумадија, pronounced [ʃumǎdija]) is a geographical region in the central part of Serbia. The area used to be heavily covered with forests, hence the name (from šuma 'forest'). The city of Kragujevac is the administrative center of the Šumadija District in the Šumadija and Western Serbia statistical region. The region is very fertile, and it is known for its extensive fruit production (apples, grapes, plums, etc.).