Mikhail Tarasov (Russian: Михаи́л Тара́сов), better known by his stage name Svoy (which can be loosely translated as "self-contained"), is an American producer/writer/artist for Universal Music Group in the genre of pop/electronica. He has seven self-produced albums and other records released via Mack Avenue Records/Sony Music Entertainment formerly known as Rendezvous Entertainment belonging to multi Grammy-nominated RIAA Gold-certified musician/media mogul Dave Koz and legendary radio chief executive/record producer Frank Cody, P-Vine Records/Blues Interactions, Thistime Records and Songs of Universal/Universal Music Group, Inc., respectively.