"Seriously McDonalds" is the name under which a viral photograph was spread in June 2011. The photograph shows a sign, which is in fact a hoax, claiming that McDonald's has implemented a new policy charging African-Americans more, as "an insurance measure". Despite having existed for some time, the picture was spread around the Internet, especially on Twitter, in June 2011, by people who were offended or amused by the photograph. McDonald's acted quickly to deny the legitimacy of the sign, but it continued to trend on Twitter under the hashtag "#SeriouslyMcDonalds" and "#seriouslymcdonalds" for a few days. The company's response to the hoax has received praise from journalists and public relations professionals.
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- Seriously McDonalds (en)
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| - "Seriously McDonalds" is the name under which a viral photograph was spread in June 2011. The photograph shows a sign, which is in fact a hoax, claiming that McDonald's has implemented a new policy charging African-Americans more, as "an insurance measure". Despite having existed for some time, the picture was spread around the Internet, especially on Twitter, in June 2011, by people who were offended or amused by the photograph. McDonald's acted quickly to deny the legitimacy of the sign, but it continued to trend on Twitter under the hashtag "#SeriouslyMcDonalds" and "#seriouslymcdonalds" for a few days. The company's response to the hoax has received praise from journalists and public relations professionals. (en)
- 「Seriously McDonalds」（シリアスリー・マクドナルド）は、2011年6月にインターネット上に広まった写真である。マクドナルドの店頭に貼られた、アフリカ系アメリカ人に対して追加料金を課すことを告知する貼紙の写真であるが、これはデマであり、このような貼紙や施策は実際には存在しない。 この画像は、それ以前から存在していたが、2011年6月にツイッターを中心としたインターネット上で、この写真を見て不快に思った人や面白がった人によって拡散された。マクドナルドはすぐに、この貼紙やそのような施策の存在を否定したが、ツイッター上では数日間、"#SeriouslyMcDonalds"や"#seriouslymcdonalds"というハッシュタグがトレンド入りし続けた。このデマに対するマクドナルド社の対応は、ジャーナリストや広報担当者から賞賛されている。 (ja)
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| - "Seriously McDonalds" is the name under which a viral photograph was spread in June 2011. The photograph shows a sign, which is in fact a hoax, claiming that McDonald's has implemented a new policy charging African-Americans more, as "an insurance measure". Despite having existed for some time, the picture was spread around the Internet, especially on Twitter, in June 2011, by people who were offended or amused by the photograph. McDonald's acted quickly to deny the legitimacy of the sign, but it continued to trend on Twitter under the hashtag "#SeriouslyMcDonalds" and "#seriouslymcdonalds" for a few days. The company's response to the hoax has received praise from journalists and public relations professionals. (en)
- 「Seriously McDonalds」（シリアスリー・マクドナルド）は、2011年6月にインターネット上に広まった写真である。マクドナルドの店頭に貼られた、アフリカ系アメリカ人に対して追加料金を課すことを告知する貼紙の写真であるが、これはデマであり、このような貼紙や施策は実際には存在しない。 この画像は、それ以前から存在していたが、2011年6月にツイッターを中心としたインターネット上で、この写真を見て不快に思った人や面白がった人によって拡散された。マクドナルドはすぐに、この貼紙やそのような施策の存在を否定したが、ツイッター上では数日間、"#SeriouslyMcDonalds"や"#seriouslymcdonalds"というハッシュタグがトレンド入りし続けた。このデマに対するマクドナルド社の対応は、ジャーナリストや広報担当者から賞賛されている。 (ja)
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