Norman David Levinson (April 20, 1900 – October 25, 1972) known professionally as Norman Norell, was an American fashion designer famed for his elegant gowns, suits, and tailored silhouettes. His designs for the Traina-Norell and Norell fashion houses became famous for their detailing, simple, timeless designs, and tailored construction. By the mid-twentieth century Norell dominated the American fashion industry and in 1968 he became the first American fashion designer to launch his own brand of perfume.