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Morphe Cosmetics, also known as Morphe Brushes, legally known as Morphe Holdings (stylized as MORPHE), is a Los Angeles cosmetics and beauty manufacturer founded in 2008. The company specializes in the digital retail direct-to-consumer distribution of beauty and personal care products using partnerships with social media influencers. Morphe has cut ties with multiple partners after the influencers became embroiled in controversy.

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  • Morphe Cosmetics (en)
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  • Morphe Cosmetics, also known as Morphe Brushes, legally known as Morphe Holdings (stylized as MORPHE), is a Los Angeles cosmetics and beauty manufacturer founded in 2008. The company specializes in the digital retail direct-to-consumer distribution of beauty and personal care products using partnerships with social media influencers. Morphe has cut ties with multiple partners after the influencers became embroiled in controversy. (en)
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name
  • Morphe Holdings LLC (en)
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trading name
  • MORPHE, Morphe Cosmetics (en)
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foundation
founders
  • Chris Tawli & Linda Tawli, Summit Partners (en)
industry
  • Cosmetics (en)
location
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products
type
  • Privately Held, Subsidiary (en)
website
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  • Morphe Cosmetics, also known as Morphe Brushes, legally known as Morphe Holdings (stylized as MORPHE), is a Los Angeles cosmetics and beauty manufacturer founded in 2008. The company specializes in the digital retail direct-to-consumer distribution of beauty and personal care products using partnerships with social media influencers. Morphe has cut ties with multiple partners after the influencers became embroiled in controversy. In August 2019, Morphe Holdings announced the company had formed new partnership with General Atlantic, who would acquire a majority stake. Additional terms of the deal were not disclosed, however, Morphe's existing shareholders would continue to be investors in the company. Authorized retailers of Morphe include Morphe.com, Morphe stores, Ulta.com, Ulta stores, and BDirect Online's Amazon.com store. these authorized retailers are the only to guarantee and authentic Morphe product. (en)
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