Loaded is an online men's lifestyle magazine. It launched as a mass-market print publication in 1994, which ceased being issued in March 2015, but relaunched as a digital magazine on 11 November 2015. The content has changed, with semi-clothed women now absent. The magazine's title is stylised entirely in lower case letters. The original print version of the publication has often been termed the epitome of a "lad mag". The magazine is based in London.