Booths is a chain of high-end supermarkets in Northern England. Most of its branches are in Lancashire, but there are also branches in Cheshire, Cumbria, Greater Manchester, North Yorkshire and West Yorkshire. It has been described as the "Waitrose of the North" by sources such as The Daily Telegraph. Booths has competed on quality as opposed to just price and has been developed on the motto "to sell the best quality goods in shops staffed by first class assistants".