Beatrix Ong MBE is a London-based British luxury fashion accessories designer, known for her 'classic with a twist' shoes . Touted as 'The New Choo', in 2004 Ong was named by The Independent newspaper as one of the Top Ten leading shoe designers, joining the likes of Manolo Blahnik. Beatrix Ong founded Beatrix Ong in 2002 and the debut collection, was featured in Vogue, Elle and Vanity Fair and continues to have a constant presence amongst international fashion press as well as television and film.